Spot for Festival Temporada Alta 2016
Directed by Salvador Sunyer
Created by Salvador Sunyer and Sergi Cameron
Produced by Nanouk Films
German Design Award 2019 & Grand Laus Award 2017

A dangerous idea has been imposed: Culture’s only purpose is to entertain. It’s a luxury. Why does this place – from the outside – look like a sunny amusement park ? Maybe we have sold ourselves poorly and cheaply. Can we change it, or is it useless? It’s urgent to point the gun at us. If we consider culture as pure entertainment, we’ll be like Pinocchio on the island of pleasure: playing, sleeping and laughing, while we become donkeys that only serve to load stones.

ETNIA #BeAnartist
ETNIA Barcelona
Published on: 22 January 2018